Mars is reportedly eliminating its senior global media director role just months after consolidating its $1.7 billion media account with Publicis. The move comes as the company undergoes significant transformation, including its massive $35.9 billion acquisition of Kellanova.
Mars is reportedly eliminating its top global media executive position following the consolidation of its massive $1.7 billion media account with Publicis, according to industry sources familiar with the matter.
The confectionery and pet food giant plans to eliminate the senior global media director role at year’s end, sources indicate. This strategic shift comes just months after Mars completed a sweeping review of its agency partnerships that resulted in Publicis winning the company’s entire media, commerce, and influencer marketing business.