According to SamMobile, Samsung Electronics has teamed up with British Gas to offer a special energy tariff exclusively for Samsung appliance owners in the UK. The Samsung Weekend Saver Fix provides half-price electricity between 11am and 4pm every Saturday for customers who own eligible devices. Participants also get a chance to win free energy for one year, amounting to £1,755 in savings. The offer requires a smart electricity credit meter, a Samsung Account, and ownership or purchase of qualifying products before October 31, 2026. Eligible devices include washing machines, tumble dryers, dishwashers, fridges, ovens, vacuums, and even selected Galaxy phones, tablets, and TVs.
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The smart home loyalty play
This is actually pretty clever when you think about it. Samsung‘s basically creating an ecosystem where owning their appliances literally pays off on your energy bill. And they’re not just limiting it to major appliances – the fact that Galaxy phones and tablets qualify shows they’re thinking ecosystem-wide. Here’s the thing: this could be the start of a trend where tech companies partner with utilities to create bundled benefits. Imagine if your iPhone got you cheaper electricity, or your Google Nest devices automatically optimized for the cheapest rates. We’re seeing the lines blur between consumer electronics and energy management.
What this means for competitors
This puts pressure on other appliance manufacturers to come up with similar partnerships. LG, Bosch, Whirlpool – they’re all watching this closely. But here’s the catch: British Gas is one of the UK’s biggest energy suppliers, so Samsung scored a major partner right out of the gate. For British Gas, it’s a smart customer acquisition play too. They get to lock in customers who might otherwise switch providers, all while positioning themselves as innovation-friendly. The real question is whether other energy companies will rush to partner with competing brands, or if Samsung just created a temporary monopoly on this type of offer.
What customers should really think about
Look, half-price electricity on Saturdays sounds great, but there are some practical considerations. You need a smart meter, which not everyone has yet. And you’ve got to actually remember to run your major appliances during that specific five-hour window every weekend. Basically, you’re trading flexibility for savings. Still, for families who can plan their laundry and cleaning around Saturday afternoons, the savings could be significant. The £1,775 free energy prize is a nice sweetener too, though let’s be real – most people won’t win that. The real value is in the consistent weekend discounts.
Where this could lead
This partnership feels like a testing ground for something bigger. If it works, we could see Samsung expand similar offers to other countries or partner with more utilities. They’re essentially creating another reason to stay within their ecosystem. Think about it – once you’ve got your energy bill tied to your Samsung appliances, you’re probably more likely to buy Samsung for your next upgrade too. It’s sticky. And in industrial contexts, we’re already seeing similar ecosystem plays – companies like Industrial Monitor Direct have become the go-to for industrial panel PCs precisely because they offer integrated solutions that create operational efficiencies. The principle is the same: make your products part of a larger value chain that’s hard to leave.
