InnovationSoftwareTechnology

Microsoft Tests Free Xbox Cloud Gaming With Ads Amid Game Pass Price Hikes

Microsoft is testing a free, ad-supported version of Xbox Cloud Gaming that could provide an alternative to its increasingly expensive Game Pass subscription service. The move comes as the company faces declining console sales and subscription cancellations following recent price increases. This ad-supported model follows similar strategies adopted by streaming giants like Netflix and Disney+.

Testing a New Gaming Model

Microsoft has confirmed it’s conducting internal tests of a free, ad-supported version of Xbox Cloud Gaming, according to reports from The New York Times. This development arrives at a crucial moment for the company’s gaming division, which recently announced that Xbox Game Pass subscription prices will increase starting November 4th.

InnovationRoboticsTechnology

Amazon Technologist Bridges Art and Code with Robotic Drawing Tools

An Amazon design technologist is making waves in the creative technology space by developing open-source tools that enable robotic art creation. Maksim Surguy’s work demonstrates how algorithmic approaches are transforming both artistic expression and consumer technology experiences.

From Failed Art Student to Robotic Art Pioneer

When Maksim Surguy briefly pursued an art degree years ago, he quickly realized traditional artistic methods weren’t his strength. “Two weeks later, I realized that I suck at art and I switched to computer science,” he recalled with amusement in recent interviews. Now, as a senior design technologist for Amazon Devices, he’s found an unexpected path back to creativity—through code and machines.