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WhatsApp is rolling out new restrictions on how many messages users and businesses can send to unfamiliar contacts without receiving responses. The messaging platform, which has evolved beyond personal communications to include business messaging and groups, aims to curb spam while ensuring average users aren’t affected. Testing is underway in multiple countries including India, one of WhatsApp’s largest markets.

New Messaging Restrictions

WhatsApp is implementing significant changes to its messaging platform by introducing limits on how many messages individual users and businesses can send to unknown contacts without receiving responses, according to reports from TechCrunch. The move represents the latest effort by the mobile app giant to address growing concerns about spam and unsolicited communications on its platform.