Samsung Reportedly Prioritizing Galaxy S26 Ultra Production, Shifting Strategy After S25 Edge Sales Slump
Samsung is reportedly accelerating Galaxy S26 Ultra production while delaying its standard models in a strategic shift. Industry sources suggest this move responds to disappointing Galaxy S25 Edge sales and leverages the Ultra’s stronger market performance.
Samsung Reportedly Shifts Galaxy S26 Production Timeline
Samsung Electronics is reportedly adjusting its Galaxy S26 series production schedule, with sources indicating the company will begin mass production of its premium Galaxy S26 Ultra model in December while delaying the standard and Plus variants. According to reports from Korean publication The Elec, this strategic shift comes after Samsung decided to cancel the Galaxy S26 Edge entirely following disappointing sales of its predecessor.