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Financial institutions risk losing customers if they fail to implement real-time account funding capabilities, according to industry leaders. Visa executives report that consumer patience has evaporated, with immediate money movement becoming the new baseline expectation across banking and payments.
Financial institutions that delay implementing real-time account funding capabilities risk significant customer attrition, according to reports from industry leaders. Sources indicate that what was once considered a premium feature has rapidly evolved into a competitive necessity, with consumer patience now measured in seconds rather than days.