Audio Expansion at TechCrunch
TechCrunch is reportedly deepening its commitment to audio journalism with the addition of Theresa Loconsolo as a producer for its flagship podcast series Equity. According to industry sources familiar with the matter, Loconsolo joined the technology publication in 2022 and has been focusing her efforts on the network’s primary podcast offering.
Table of Contents
The move appears to be part of a broader trend of digital media companies expanding their audio divisions. TechCrunch, which pioneered technology journalism in the digital age, seems to be responding to increasing listener demand for on-demand tech analysis and interviews.
Broadcast Background
Before her current role, sources indicate Loconsolo served as one of only two producers at a four-station radio conglomerate, giving her extensive experience in broadcast media operations. Her background suggests she handled multiple aspects of production simultaneously – writing scripts, recording content, voice work, and engineering both live performances and interviews.
Notably, her portfolio reportedly included high-profile interviews with musical acts like lovelytheband, demonstrating her capability to manage complex audio productions with notable guests. This diverse skill set appears particularly valuable for a technology-focused publication seeking to expand its audio reach.
Geographic and Educational Context
Based in New Jersey, Loconsolo represents the growing trend of media professionals working outside traditional tech and media hubs. Her educational background includes a bachelor’s degree in Communication from Monmouth University, which industry analysts suggest provides solid foundational knowledge for her current role in technology media.
The geographic distribution of media talent has become increasingly common in the post-pandemic landscape, with many publications embracing remote work arrangements. TechCrunch’s willingness to hire talent outside Silicon Valley signals a broader shift in how technology media organizations are structuring their teams.
Industry Implications
This hiring comes at a time when podcast audiences are growing steadily, particularly for business and technology content. Media analysts suggest that investments in audio production talent indicate where publications see future audience engagement and revenue opportunities.
Meanwhile, the reference to her previous work at a conglomerate operation highlights the contrast between traditional broadcast structures and the more agile approach of digital-native publications like TechCrunch. As a record producer in the podcast space, Loconsolo’s transition from traditional radio to digital audio reflects broader industry evolution.
Observers note that the continued strengthening of TechCrunch’s audio team suggests confidence in podcasting as a sustainable content format within the technology media landscape. With listeners increasingly consuming tech news through audio platforms, publications appear to be competing more aggressively for production talent who can elevate their audio offerings.
