Vimeo Expands 3D Video Support in Strategic Move for Apple Vision Pro Users

by Michael Turner • 4 min read
Vimeo Expands 3D Video Support in Strategic Move for Apple V - Vimeo's Strategic 3D Expansion Vimeo has announced significant

Vimeo’s Strategic 3D Expansion

Vimeo has announced significantly improved support for 3D video formats, according to reports from industry sources. The move potentially positions the service as a superior alternative to YouTube for Apple Vision Pro users, including those with the recently released M5 model. Analysts suggest this represents a strategic differentiation for Vimeo in the competitive video platform landscape.

Table of Contents

Apple Immersive Video Integration

Perhaps the most notable development, according to the announcement, is Vimeo’s addition of Apple Immersive Video support. The format enables stereoscopic 8K video alongside Spatial Audio compatibility through the Vision Pro’s built-in speakers or AirPods Pro earbuds. Sources indicate this marks a significant expansion of availability for the format, which was previously exclusive to content viewed via the Apple TV app.

Expanded Format Support

Vimeo also confirmed it is adding support for VR180, a more common standard for 3D video that supports a 180-degree field of vision. Additionally, the platform announced compatibility with Apple Projected Media Profile (APMP), a format first unveiled during Apple’s WWDC 2025 event. The report states that APMP supports both 180- and 360-degree video alongside Wide FOV video.

According to technical documentation, APMP specifies encoding and decoding methods alongside camera details. Vimeo notes that this support will enable creators to “capture in Blackmagic cameras, edit in Final Cut Pro, and distribute directly via Vimeo,” potentially streamlining professional 3D content production workflows.

Addressing the Content Void

While 3D video capability has been a cornerstone feature of Apple Vision Pro since its introduction, owners have faced a persistent shortage of available content. Industry analysts suggest Vimeo’s announcement could substantially change this landscape. The platform appears to be positioning itself as the preferred home for 3D content creators and consumers alike.

YouTube, Vimeo’s primary competitor, has reportedly nearly completely ignored Apple’s entry into the 3D space according to market observers. By directly supporting Apple-specific formats, Vimeo may establish itself as the go-to platform for spatial computing content.

Broader Industry Context

Until now, the responsibility for filling the 3D content gap has largely fallen to Apple itself, despite Disney+ offering some 3D experiences. The Apple TV app recently added seven new Apple Immersive films, including:

  • MotoGP race coverage
  • BBC Proms performances
  • Documentary content featuring Australia’s Eastern Kuku Yalanji people

These additions are available to view for free, according to the company’s announcements.

Additional Platform Enhancements

Beyond the 3D format expansions, Vimeo also unveiled several new features, including an AI-powered search capability. The complete suite of enhancements appears designed to attract both content creators and viewers interested in immersive video experiences, particularly within the Apple ecosystem.

Industry watchers suggest this move could significantly impact the competitive dynamics between video platforms as spatial computing continues to evolve. The timing coincides with Apple’s ongoing expansion of its Vision Pro lineup and content offerings.

References

This article aggregates information from publicly available sources. All trademarks and copyrights belong to their respective owners.

Note: Featured image is for illustrative purposes only and does not represent any specific product, service, or entity mentioned in this article.

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